Privacy Policy
Last Updated: 2026
ApexCtrl ("we," "us," "our," or "Company") operates the apexctrl.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, telephone number, and other contact details you voluntarily provide when signing up or contacting us.
- Technical Data: IP address, browser type, operating system, pages visited, and time spent on the Site.
- Cookies and Tracking: Information collected through cookies, web beacons, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including clicks, searches, and pages accessed.
- Referral Data: Affiliate tracking data to monitor referrals to casino partners.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the Site and our services.
- To process affiliate commissions and track referrals to casino partners.
- To conduct analytics and monitor Site performance and user behaviour.
- To send promotional emails and updates (with your consent).
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and prevent fraud.
- To enhance Site security and detect misuse.
Cookie Policy
Our Site uses cookies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytical Cookies: Track usage patterns and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and affiliate commissions.
- Marketing Cookies: Enable targeted advertising and promotional content.
Cookie Management: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.
For more information about cookies and your choices, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites.
Important: When you access casino partners through our referral links, you are subject to their own privacy policies and terms of service. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.
We do not control, endorse, or assume liability for third-party content, data collection, or privacy practices.
Your Rights
Under UK and EU data protection laws (General Data Protection Regulation – GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and profiling.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
For US users, the California Consumer Privacy Act (CCPA) provides additional rights regarding data access and deletion. To exercise your rights, please contact us at the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Account Data: Retained while your account is active and for 3 years thereafter, unless required by law.
- Affiliate Tracking Data: Retained for accounting and legal compliance purposes (typically 6-7 years).
- Cookies: Typically expire within 1-2 years; analytical cookies may be retained longer.
- Marketing Data: Retained until you opt-out of communications.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
ApexCtrl Privacy Team
Email: privacy@apexctrl.co.uk
Website: apexctrl.co.uk
We will respond to your request within 30 days or as required by applicable data protection laws.
Disclaimer: This Privacy Policy is provided for informational purposes and does not constitute legal advice. ApexCtrl operates as an affiliate and informational website. Gambling carries risks, and users should gamble responsibly. We encourage visitors to review the terms and responsible gambling policies of all casino partners before engaging in any gambling activities.